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Market Orientation - page 4

Keywords: Marketing product orientation Kohli and Jaworski Barriers to Market Orientation

By Rifa Motin on 22/11/2009

Level: Foundation Degree

Page Number: 4 of 4   pages: 1 2 3 4

http://www.emeraldinsight.com
[Accessed: 8 November 2009]

Gronroos cited in Bruhn M (2002) Relationship Marketing: Management of Customer Relationships, p177, Prentice Hall, Great Britain.


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Market Orientation- page 4