marketing strategy of TATA motors - page 10
Keywords: marketing strategy
By finil on 15/05/2009
Level: Master's degree (MA, MBA, MSc, MEng, MRes, MPhil etc)
Page Number: 10 of 10 pages: 1 2 3 4 5 6 7 8 9 10
design strategy has helped minimise weight, which helps maximise performance per unit of energy consumed and delivers high fuel efficiency. The high fuel efficiency of the car results in low carbon dioxide emissions, thereby providing the twin benefits of an affordable transportation solution with a low carbon footprint.
The new Indica
The new generation Indica has been given a complete makeover. The new Indica is bigger than the current Indica with a length of 3795 mm (existing 3675 mm), width of 1695 mm, height of 1550 mm and wheelbase of 2470 mm (existing 2400 mm). The rear sloping wind screen also increases the sense of spaciousness in the passenger cabin. The new Indica will be available with a new range of world class diesel and petrol engines and transmissions with a new suspension. The car will be offered with the new 1.3 litre Quadra-Jet Common Rail Direct Injection Diesel engine and 1.2 and 1.4 litre Safire MPFI VVT Petrol engines, in addition to existing Tata powertrains. The new engines will be manufactured at the new Tata-Fiat joint venture plant in India.
The new Safari DICOR 2.2 VTT
The Safari is powered by a 2.2 litre 103 kW common rail direct injection Euro IV compliant diesel engine. The new styling and comfort features are complemented by convenience and safety features, such as ABS and airbags.
The Xenon
The Xenon is also equipped with a 2.2 litre 103 kW common rail direct injection Euro IV compliant diesel engine. With superior styling, comfort and safety features this is a versatile pick up truck suited for business as well as leisure applications. It is offered in single cabin, double cabin and space cabin versions in 4x2 as well as 4x4 configurations. Superior fuel mileage and better payload capacity make it a profitable choice for commercial and personal usage. While continuing to be manufactured in India, the Xenon will also be manufactured in Thailand and will be marketed in Tata’s existing European, Asean and African markets.
The Tata range has been selling in select European markets since 1993 and has continued to gain increasing response year after year.Photo Gallery
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