marketing strategy of TATA motors - page 9
Keywords: marketing strategy
By finil on 15/05/2009
Level: Master's degree (MA, MBA, MSc, MEng, MRes, MPhil etc)
Page Number: 9 of 10 pages: 1 2 3 4 5 6 7 8 9 10
of the attractive factors, especially for price-sensitive individuals. The company will launch advertising campaign designed to create awareness about car, communicate its advantages and persuade customers to buy it. As for the Place Mix, the company will seek to cooperate with various car dealers and will develop e-commerce facilities to maximize the product availability.
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Has to cover up
New Entity to Domestic & International Market
The Nano
The Nano is designed as an all-weather, safe family car at an affordable price. When launched in India, the car will be available in both standard and deluxe versions. The standard version has been priced at Rs.100,000 (about US$2500 / Euro1700), excluding VAT and transportation cost.
The Nano can comfortably seat four persons. Its mono-volume design will set a new benchmark among small cars. It has a rear-wheel drive, all-aluminium, two-cylinder, 623 cc, 24.6 kW, multi point fuel injection petrol engine.
Its safety performance exceeds regulatory requirements in India. Its tailpipe emission performance too exceeds regulatory requirements. In terms of overall pollutants, it has a lower pollution level than two-wheelers being manufactured in India today. The lean
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