Virgin Train Marketing Management - page 9
Keywords: marketing management
By king on 09/04/2010
Level: Master's degree (MA, MBA, MSc, MEng, MRes, MPhil etc)
Page Number: 9 of 10 pages: 1 2 3 4 5 6 7 8 9 10
is thinking about their business focused with staff to stay ahead in market with other companies.
8.6 Process
Process is mainly a procedures and flow of activities which to an exchange of value. For the process it’s very easy to say how virgin train has made benchmark on their service. The flow of virgin train operating prouder is in such a good way that, it’s not easy to forget them and gives very good experiences while travelling with virgin. Which get happier customer and encourage other passenger to travel with virgin, which is one of the biggest competitive advantage with others.
Virgin train has installed many self payment ticket machine in various stations, which is made passengers life so easy that they don’t have to stand in queue or they don’t have to come to station hour before, or you can buy advance ticket from any where to any where. For busy sessions company extend their services as per the passengers demand, to give them help on busy life.
Travel with Virgin train is so comfortable, even though elderly passengers can also travel alone with there heavy bags, as soon as they arrive at the station virgin staff helps them happily as part of there job, which another very strong point of virgin against to competitive companies.
8.7 Physical evidence
Physical evidence is not that important for virgin train, where the company is so popular in market that company do not really have to put much efforts on that. But company is very focused about their brand image against others. Virgin train has open many stations in country, all of them are equipped with modern facilities, which is very comfortable for commuters.
Virgin train has started with high-speed train service in country with high expanse of money. Which was one of hardest thing to be done by other company, where passengers are saving their money because of economic crises, and not willing to travel. These are some physical evidence of virgin train that get company in higher position in market planning.
9. Conclusion
After carefully looking all the strategic planning analyses and ability of competing other rivals I can see how virgin train I focus in their business. The virgin brand has taken all the United Kingdom market so nicely and smoothly that other company couldn’t really challenge or stopped theme that’s Sir Richard Branson planning.
Virgin is very big and very successful brand, that’s
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