Crisis Management - page 1
Keywords: Crisis Management(Hospitality and tourisim)
By artclub on 28/08/2010
Level: Postgraduate Diploma
Page Number: 1 of 10 pages: 1 2 3 4 5 6 7 8 9 10
Crisis Management
Preface
Tourism is becoming more and more focused day by day. This is one of the biggest
industries in today’s world. The number of travellers is increasing every year. Post modern
tourism is no longer dependent on mass tourism to a few popular tourist spots but it is
more diversified and widely spread throughout the globe. Today’s tourists do not only
want to see the natural beauty but also want to enjoy the cultural differences in different
destinations. Tourists are travelling to the far corners of the world and the tourism and
hospitality industry is getting bigger and bigger.
The tourism and hospitality industry however is not beyond problems. Tourism is closely
related to forces like: environment, economy, politics and terrorism which are highly
influential to societies. These forces can introduce risks and crises or become disastrous for
the tourism and hospitality industry. Theoretical models have been developed to deal with
crises and disaster situations. The main objective of this assignment is to find out to what
extent the theoretical models fit in the management of crisis and disaster situations in the
tourism and hospitality industry.
A case study on Turkey is used to illustrate the effectiveness of models to deal with
environmental crises in the tourism and hospitality industry. The main focus would be on
how the Turkish tourism authority reacted to the earthquake disaster which happened in
Izmit in 1999. To analyse the situation, Faulkner’s (2001) disaster management framework
would mainly be used.
Crisis and Disaster
All tourism destinations face some kind of crisis or disaster at different times in their lives
(Faulkner and Russell, 2000). The question is when, what type and how prepared the
destination would be for the possible crisis and disaster situation (Kash and Darling, 1998).
Tourism destinations have to be prepared to face these situations because the situation can
be devastating if there is no preparedness for it. A crisis situation can destroy the image of
a destination and this can be very hard to re-establish if timely action is not taken. On the
other hand, a disaster for a tourism destination can destroy the whole tourism destination.
For this, understanding of crisis is vital for the tourism and hospitality industry.
A crisis in the tourism and hospitality industry can be described as a negative event which
is undesired, extraordinary and sometimes unexpected for the destination (Glaesser, 2006).
Crisis is actually an action
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